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expert social media strategies for Nordic brands.

Elevate your brand on REDNOTE

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Who is RU.?

RU. helps your brand break through on Xiaohongshu (RED).

We offer end-to-end Xiaohongshu marketing solutions, ensuring your brand receives expert support from strategy planning to execution and optimization.

Authentic UGC Content

RU.'s mission

At RU., we specialise in guiding Nordic brands through the vibrant landscape of social media. Our mission is to empower businesses by delivering a tailored approach that resonates with their unique Nordic brand DNA.

Our Services

Comprehensive solutions tailored to elevate your brand's presence on Xiaohongshu

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Strategic Content

We believe that truly great content leaves a lasting impression. Rather than being loud, we focus on making every word resonate with impact.

  • Reinterpretation, not just translation
  • Uncovering the brand's core of altruism
  • Creating content that becomes long-term brand asset
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Advertising Management

At RU., our media buying strategy focuses on efficiently capturing high-intent users. We don't just push ads — we build intelligent, data-driven systems to convert attention into action.

  • Curating content that triggers latent demand and drives higher CTR
  • Strategically planning and optimizing ad-mix for performance
  • Implementing diverse conversion paths to maximize GMV
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Creator Collaboration

Say the right thing, to the right people, in the right context. Our approach turns influencer marketing into long-term brand value.

  • Partner with the most relevant creators to reach truly interested audiences
  • Spark authentic, user-driven conversations
  • Go beyond media buying — we co-create high-quality content with lasting impact
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Capability Building

At RU., we're committed to unlocking not only our own potential — but also discovering new possibilities with our partners.

  • Working closely with in-house marketing teams
  • Identifying untapped channel opportunities
  • Co-creating the future of e-commerce and social media marketing
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Why RU.?

We specialize in helping Nordic brands grow on Xiaohongshu through culturally resonant, high-impact content strategies.

We don't just translate — we interpret and localize brand spirit into content that truly connects with Chinese and global audiences.

As an official Xiaohongshu partner, we offer full-stack support — from strategy to execution — with a focus on long-term content value, not just short-term noise.

Based in both Helsinki and Shanghai, we understand both worlds — and we bridge them with precision and creativity.

Let's work together

Tell us about your goals — let's shape your brand's future on RED together.